Confirmation bias is a well-studied aspect of human behavior that shows that people will interpret or cherry pick information in a way that confirms their own beliefs. In practice this means that in some cases, people who are more educated about a subject tend to be more adamant that an incorrect position is correct than those who are less educated on the same subject. This fact helps explain why no amount of additional info will convince someone who believes that vaccinations are harmful that their opinion is deeply flawed, or convince a global warming skeptic that 97% of climate scientists really do know what they are talking about, or convince someone who thinks that GMOs are inherently dangerous that 88% of scientists really do know what they are talking about.
A recent Facebook posting from National Geographic that referenced global warming as a likely cause of craters in Siberia provides an example of this bias. Assuming that National Geographic attracts a fairly educated audience, most of the comments still deny that current climate change is a problem created by man:
- “The global warming or climate change theory is getting out of hand. The scare tactics don’t work on anyone with the ability to think and see for themselves. The planet goes through changes on its own and regardless of what anyone says it’ll continue long after man.” — Sean Stuart
Cherry picking the fact that climate changes naturally reinforces his belief, despite the fact that no scientist denies natural climate fluctuations. The current concern is mostly with the rate of climate change – in past cycles ecosystems have been stressed even with centuries to adjust, while the current cycle is on a scale that will be measured in decades. - “Oh good grief. Really. The push the agenda through guilt routine is getting a little old.” – Judith Pannozo
The mistaken belief that climate change is a hoax used to “push an agenda” can be reinforced by the fact that a search will reveal plenty of examples of groups mis-using science as a way to get what they wanted. However, the idea that the entire worldwide climate science community has somehow coordinated to coalesce around a fake explanation for current warming trends in order to achieve some undetermined goal (more environmentalism? more grant money?) both ignores how scientific peer review works, and requires a conspiracy that could only be successful if practically every scientist in the world was involved and none of those hundreds of thousands of scientists purposefully or accidentally revealed the conspiracy. - “The last two years michigan has had big time global warming. -42 below one of the many below zero temperatures that has lasted for months. I run around in flip flops cause its so warm and its getting hotter.” – Elaine Berry
An individual’s view that the local winter weather is representative of global climate stands as evidence that the global theory is wrong. The misconception that “global warming” means that no place will ever see record cold misses the fact that climate change refers to average worldwide temperatures, and that while some places may actually get cooler, the average temperatures across Earth as a whole will increase. An analogy might be a prediction that if the NFL made touchdowns worth ten points instead of seven that average points per game would increase, and then claiming that because the Browns lost a single game by a score of 13-0 that the prediction had been proven wrong. - …and many more like those.
Given the reality that people cannot be convinced by providing them with more information, a lot of the world’s problems might seem hopeless – how do you solve a problem that a significant percentage of the population is dangerously misinformed about when more information will only reinforce their existing belief? What gives me hope is that while the population at large often despairs over such issues, anytime I sit down with a group of engineers the conversation is inevitably about understanding the problem and figuring out what solutions are viable. If society can’t be convinced to take action on an issue through the government, engineers search for other options. We already have the examples of Tesla Motors changing the paradigm on electric cars from “greenest vehicle” to “most desirable automobile”, and Solar City changing the paradigm on solar panels from “greenest solution” to “most economical solution”, and I’m optimistic that this trend will continue. It is probably too late to undo much of the inevitable environmental disruption that will ensue from climate change – sea levels will rise, animal populations will be displaced or disappear, and weather will become more severe – but in the end I honestly believe that the problem will be solved in spite of the fact that denial of the issue, reinforced by confirmation bias, makes the eventual solution far more difficult to reach.
